How to write a blog post

After we told you that you needed to include a blog in your business plan, we have come up with some helpful pointers to help you write an awesome blog post.

Here are our top 5 tips to make your blog awesome.

1. Make your Blog Post Relevant to your Brand

blog postIf you make candles, don’t write a blog post about knitting. If you sew, don’t write a blog post about baking. This sounds simple, but your blog should be about your BUSINESS, not your interests. You need to write something that will be interesting to your key demographic. What are the people who are buying from you interested in?

If you write a blog post about something relevant to your brand, you can ultimately direct them to your business. If they are interested in your blog, then they are likely to be interested in your business. It’s pretty simple, but quite often not done.

At Bookastall, our audience is generally small craft businesses. Offering you guys tips and advice on how to help your businesses is what is most useful to you. We then tell you about our business and how we can help you find craft fairs in your area, and how we can help you advertise your business with us.

 

2. Give Free Advice

There’s not a lot of point in writing a blog about things that people already know about. People want to learn something new when they read a blog. If you offer your readers something interesting, something which is of value to them, they will start to view you as a sort of authority figure. This means that they will come back to you when they need more advice, and are much more likely to read a subsequent blog post that you write.

If you see that your local shop is having a sale on fabrics – tell people! If you have just worked out a really good way of saving loads of time when crocheting – tell people! Start a conversation. Share tips and advice. Become a hub of knowledge that people keep referring back to.

 

3. Research Keywords for your Blog Post

We mean you really have to research the keywords for your blog. You shouldn’t just pick a word out of thin air and write a blog about that. You need to see what people are actively looking for. This means using the Google Keyword Planner.

The Google Keyword planner shows you what people are searching for. It tells you how many searches have been made of a specific key word in any location that you choose. Perhaps the Global choice is “cake”, but in the UK, more people search for “cakes”. Or even “bakery”. It’s so valuable to know this information so that you can tailor your blog post to match exactly what people are searching for.

Take this post, for example. Our keyword for this blog post is the word “blog”. We looked at how many people are searching for this word, and looked for variants to see if we should change it slightly.

It’s the little tweaks like that which can make all the difference. Sometimes the difference in the number of searches is staggering. Have a play about with the tool and find the best words to use. You might even get some inspiration for your next blog post!

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4. Make your Blog Post a Decent Length

Google doesn’t like short blog posts. It thinks they aren’t all that relevant. Yoast recommends that they are at least 300 words long. Which isn’t that long at all. In this post, we hit 300 words within the first three points. The optimum length of a blog post in Google’s eyes is generally over 1000 words. This seems super long, but if you are explaining something in detail, you’ll be surprised at how quickly you get through them.

Make sure you start off by giving a short overview of what your blog post is about. Then go into some decent detail about your subject. A good blog post can take several days or weeks to get right. They aren’t things that you can just knock out in half an hour.

While you are writing your blog post, think about how to break the post up into sections. Use the headers to create natural sections in the text. This makes it much easier for people to read, and they are more likely to read all the way to the end, rather than giving up half way through.

 

5. Promote your Blog Post

Share it everywhere! Put it all over your social media channels. Tell your nan about it. Shout it out of your window if you like. The main thing is that you get people viewing it straight away. This is super important to Google because if you submit your blog post and it barely gets clicked on, Google will think that it’s not relevant. Shout from the rooftops that you have a new blog post. It’s the careful work you’ve done on SEO that will see it through the longer term. In the shorter term, it’s all you.

Schedule some Facebook posts to post your blog out every fortnight or so for the next few months. That way you don’t have to think about it. Look to post it in some forums online. One thing that I will suggest is that you always write a sentence or two to explain what your post is about. That way it won’t look like you are just spamming the internet with your links. Think of it like a very short cover letter for your blog. Doing this will also mean that the people who click on it are more likely to read the whole post, rather than clicking on it and navigating away immediately. Google hates it when people do this.

 

So we hope these 5 tips have helped you with your blog posts. Do let us know how you get on, and you are always welcome to post your blog post onto our Facebook wall! We will share whenever possible

 

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